6 Tips to Improve Your Website SEO

Here are our 6 top tips to make sure your website is visible on search engines like Google!

Overview

Search engines are the first stop for job seekers, making SEO (search engine optimisation) crucial for attracting candidates. Optimising your website ensures higher visibility, more traffic, and increased applications.

There are many online tools that can help you pick the most effective keywords for SEO, you can find our tool recommendations in our SEO for beginners eBook.

Here are six essential tips to boost your SEO efforts.

1. Plan Your Keywords

Choose relevant keywords that your audience—both candidates and clients—would use to find you. Include these strategically in your page titles, descriptions, and content, but avoid overstuffing. If a sentence doesn’t read naturally, adjust it to maintain readability.

2. Don’t Forget to Localise

Search engines prioritise location-based results. By including location-specific keywords in your web pages and job postings, you increase your chances of appearing in local searches, making it easier for nearby candidates to find your opportunities.

We recommend adding location not just within your web page SEO tabs, but also when posting your adverts from Firefish, as Google for Jobs will pick this location up

3. Add Page Titles and Descriptions

Page Titles

Your page title should clearly describe the page’s content. Search engines use titles to determine relevance, so keeping them concise and informative improves your ranking and click-through rates.

Page Descriptions

A compelling meta description can increase website traffic. These short summaries appear in search results and should be engaging enough to encourage users to click on your site.

4. Include Links Back to Your Website

Google’s algorithms follow links to understand site structure and relevance. Including internal links between related pages improves SEO and user navigation. Ensure your links connect relevant content—for example, linking your candidate services page to your job listings.

5. Repurpose Your Content

Search engines favour fresh, high-quality content. Regularly updating your website, whether through blog posts, industry news, or refreshed job postings, helps improve your search rankings and keeps your audience engaged.

6. List Your Business on Google My Business

Google My Business is a free tool that helps businesses connect with users through search and maps. Listing your services enhances your visibility and allows candidates to reach you via calls, messages, or reviews.

For more information on how to get listed in Google My Business, check out this blog!