Super Users are able to change a User's licence type.

Go to Settings > User Management > Users where you'll view a list of active user licences:

Find the user whose role you'd like to change, click the cog under the Actions column > Change Role:

A pop up will appear where you can choose a new role for that specific user then click Save:

To change a users licence type to Marketing or Report Admin - please contact Support or your Customer Success Champion.

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