Great images are key to having a recruitment website that represents your brand and pulls in candidates.
Just think about it: would you trust a business that used blurry and inconsistent images across their website?
Follow these steps to source, edit and publish website images that candidates love!
Step 1: Find the best free images
In an ideal situation, your images are originals that have been designed or taken for you by a professional. However, budget and time restraints mean that this isn’t always an option.
Stock images are a great, cost-effective alternative to original pictures and there are lots of websites where you can even provide them for free.
It's worth noting that if an image is free, it's probably used more widely - always check your competitor’s aren't using the same images on their website before you publish!
Here is list of websites you can use to find free stock images:
Please note: While images on these sites are free, always check the copyright on the images and include photo credits for using their image.
Step 2: Choose the right images
You've invested time and money into your brand new website, so it’s important you take the time to ensure you are using high resolution images that look good across all devices.
The images you use should be high quality but not so high that they slow website loading speeds down.
If you are going to use photographs on your website, just remember that these can slow down the load time on your pages, so use them sparingly.
Step 3: Edit your images
To get your images looking exactly how you want them, you're probably going to want to do some cropping and editing. When doing this, you always want to make sure you adjust the aspect ratio (the ratio of the width to the height of an image) accordingly.
You also might want to compress you images before publishing on your website. This reduces load time and page speed so it's great for SEO.
To resize/ compress your images, try one of these tools:
Recommended image sizes
If you're on one of our dynamic template websites, you'll be able to find the recommended image sizes for your logo, banner and CTA image on the relevant FAQ page of your template.
If you are uploading images to your Firefish website and need help, check out our help guide on managing your template website.
For more guidance on image editing, read this blog on the Best Free Design Tools for Recruiters.
Step 4: Make your images SEO friendly
Adding alt text and descriptions to your images makes them SEO-friendly for two reasons:
It tells search engines that the images are relevant to the content on your website (so isn't a dangerous website)
It makes your website more accessible to visually impaired web users. Screen readers pic up the alt text and use this to describe what's on the page - and this flags as a positive to search engines too.
If your images have search-friendly captions associated to them, they will rank better in an image search, giving you more opportunity to be found!
Top tip: It's also a good idea to use keywords in your filename. Try not to upload the image to your website with a random filename (e.g. 'Image 1').
For more information on how to make your website more SEO friendly, read this guide