Got a new Shark template or are you looking to spruce yours up and make some changes to your current website?

Check out the below details on setting up everything on your Shark template from the branding to adding in your plugins!


Menu

Web Branding

Web Content Management

Plugins


Web Branding

Click through Website > Web Settings > Web Branding to access the branding section - this will allow you to update any logos used throughout the site, makes changes to your colour scheme and add contact details and social links.

Images

On the Page, we can update our main Logo, Advert Image, Social Sharing Image and Favicon. Drag and Drop, or click into each section to upload an image.

Logo

The Logo is the image that will be used on all pages throughout the site as the main website Logo.

· Sized at 190 x 110 px

· It should have a transparent background

· The colour of the logo should not match the colour of banner image

As well as at the top of the site, this logo will also appear within the footer

Favicon

The Favicon is the icon used on the tabs of web pages -

· 16 x 16 in size

· Will have a .ico, .png, or .jpg file type

· This should be a smaller icon- perhaps a letter or image and not your full logo (like our fish!

Social Sharing Image

The Social Sharing Image is the image used when your recruiters share Web Pages and Adverts out to social media sites and Google For Jobs.

· Sized at 1200 x 630 px

· Have a logo centred in the image atop of a block colour

Using this size ensures the image should pull through correctly across all platforms and means the image shouldn't be stretched.

Editing Colour Scheme

The Menu, Body, Button and Footer sections on the Web Branding allow you to select the colour scheme used throughout the website.

For the best look and feel on Shark, we would recommend using 3 different colours within the branding. As above, we have picked White, Black and Red - it's recommended to use three different colours that still complement each other.

For example, firstly, select a general background colour - this would usually be white or black.

Then your two branding colours - these would be best coming from your Logo or other branding used by your business! Make sure these are colours that don't clash such as bright pink and green - use colours that are known to match such as red & blue, or two shades of the same colour, such as sky blue and navy.

Header

On Shark, the colours in the header section relate to the bar at the top of the site displaying your Strapline, Social Links and Login/Register buttons:

Menu

In Shark, the colours in the Menu section relate to the menu bar running along the top of the site, under the header, containing your logo and Menu Items:

The colour section will change the colour of the bar whereas the Text section will change the colour of the text on the bar:

Body

The Primary Body settings will affect the headings, text and hyperlinks used through the content areas on the site:

Buttons

The Primary Buttons section will update the colour of Call to Action buttons throughout the site, including Job Search, Login, and Job Card details:

Please Note: In Shark, the primary button colour will control the login and Register button and will simply invert the Primary Button Colour and Text Colour for the login button).

The Secondary Buttons section will update the colour of all other buttons on the site:

Footer


The footer settings will update the colour of the background and text colour for the website Footer throughout the site:

Colour Matching

For the best results on Shark, we would recommend having three colours as above, and setting three colours to each option as below (based on our example):

Colour 1 (Black)

Colour 2 (White)

Colour 3 (Red)

Header Colour

Header Text

Primary Body Hyperlinks

Primary Body Text/Title Text

Banner Text

Primary Button Colour

Footer Background

Primary Body Background

Secondary Button

Primary Button Text

Primary Body Text/Title Text

Footer Text/Title Text

Secondary Body Text/Title Text

Footer Hyperlinks

Contact Details & Social

At the bottom of the Web Branding section, we have our Contact Details and Social Media Links.

These sections allow you to add your business information to display on the website - this information displays selectively on the footer section on the website.

Your Email, Phone Number, and Social Links will appear in the Footer below your address:


Website Content Management

Adding Your Banner Image

Your banner image is the image that displays across the main front of your website:

To add your banner image to your Homepage, click through Website > Web Content, select the homepage then hit Images.

This will allow you to upload to the Banner Image section by hitting select Image

You can then upload and select the banner image you wish to use. The banner image for the Shark template should be 1920 x 936 px in size.

Please Note: On Shark there is only space for a single Banner image.

Once completed, hit Save and this will add the banner image to your Homepage!

This process can be completed for all content pages, however, bear in mind that the size of the image is smaller on content pages and responds to show the middle of your banner - so for these pages have something that focuses to the centre of the banner!

Banner Image best practice:

  • The banner image should be sized 1920 x 936 px

  • The colour is important - ensure your website is eyecatching and pops on the screen with vibrant colours

  • However, make sure the colours and content of our banner image match your brand colours and values

  • Ensure your banner image colours don't clash with your menu text and logo colours - otherwise, they will become impossible to see on screen! (Example - Don't have a light-coloured banner if your logo and menu items are white)

Adding Content

To add content to your Firefish Site, click through Website > Web Content. This will show you the content editor.

You can check out our full guide on utilising the Web Content Editor here! This guide will chat you through everything from typing up some content to embedding videos on your pages!

Content Recommendations

  • Make sure you have enough content on the site before going live - we'd recommend having pages such as About Us, Candidates, Employers, Jobs, Contact us and any plugins you have available.

  • Let someone read through the content before publishing - its always great to get a second opinion, ensuring the content matches your brand voice.

  • Make sure to add in banner images for each page using the method stated above for the homepage!

  • Think about the structure of the site- you don't want to have 100 menu items - can any pages be grouped together under a main heading?

Adding SEO

All web pages in Firefish will have an SEO tab, and this allows you to add in a Page Title, Description and keywords to be picked up by search engines such as Google.

Adding this information is vital to ensuring your website is optimised for searching and improving your website's ranking against other similar sites.

Navigate to the SEO tab on a web content page where you can then update the information fields:

You can find our full guide on Website SEO and how to manage this here!

SEO Character Recommendations

  • Page Title should be 55-60 characters

  • Keywords should be no longer than 100 characters in each

  • The Description should be around 150-160 characters

Login & Register & Advert Pages

Login & Register Pages

The Login & Register pages of your website will pull the banner image from the Homepage, cropping the top section of your banner image.

For this, we would recommend using a banner image on the homepage where the top section is quite neutral:

Adverts

The Advert pages of your website will pull the banner image from your Jobs Page, cropping the top and bottom of the image while retaining the middle.

For this, we would as above, recommend using a banner image on the homepage where there is a central focus, such as the lifts we have!


Plugins

Firefish Website Plugins allow you to create additional extra page types that allow you to create specialised pages within your website designed for a function rather than a standard content page.

Shark websites have the following Plugins:

Team Plugin

The Team Plugin allows you to create a Meet the Team page for your website, displaying an initial page with all team members, which users can then click on to find more details about the team member.

You can find our full guide on creating team profiles here!

For the images for your team plugin, we would recommend using high quality .png files that are 382 x 382 px in size.

Blog Plugin

Its well known that blogs are a great way to drive traffic to your site - but they also add great value to users and boost your SEO.

You can find full details on how to create and editing blogs here!

For the featured images for your blog plugin, we would recommend using high quality .png files that are 374 x 250 px in size.

Testimonial Plugin

Have loads of candidates and clients been telling you how great you, your consultants and your company are? As well as giving yourself a pat on the back, why not tell the world how fantastic you are!

You can find full details on how to add your testimonials here!

For the featured images for your Testimonial Plugin, we would recommend using high quality .png files that are 240 x 200 px in size.

Campaign Plugin

Working across different sectors/locations and want to split out the vacancies and provide more information on the location/sector? Utilise our campaign plugin to create Jobs pages which only display jobs within certain preferences, allowing you to create custom pages with only X type of job that candidates within this market can be sent to.

You can find full details on how to add your Campaigns here!

For the Shark Template there is no area for campaign images.


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