Turning Old Companies into New Opportunities

Many agencies already have valuable business development opportunities hidden within their existing company records. This guide covers how to use Firefish Company Search, Last Action Date, Get Contacts, Enrich, Sequences, and the Firefish Chrome Extension to identify dormant companies, refresh contact data, and build a repeatable outreach process.

You’ll discover practical ways to re-engage previous clients, clean up outdated records, automate follow-up, and turn existing database activity into warmer revenue opportunities.

Watch the full video below, and explore the related guides to help you take action straight away.

Using Company Search in Firefish to Find Client Records
Use Company Search and Advanced Search filters to identify companies already in your database. Filtering by Last Action Date, Company Status, location, sector, or discipline helps you build a focused list of dormant clients and lapsed relationships to prioritise for re-engagement.

Enriching Contacts with Firefish Enrich
Firefish Enrich helps verify and update contact details before outreach begins. Use it to refresh email addresses, mobile numbers, direct dials, and job titles so your team can focus on speaking to the right people with more confidence.

Create and Configure Email Sequences 
Contact Email Sequences allow you to automate repeatable client and hiring manager follow-up. Build multi-stage email journeys using templates from the Activity Library, then enrol contacts manually or from Contact Search to keep reactivation outreach consistent across the team.

Chrome Extension
If a company has no useful contacts recorded, the Firefish Chrome Extension lets you create new Contact records directly from browser-based sourcing and enrich them at the point of creation. This keeps your data clean and grows your CRM as part of a consistent BD workflow.