How to Set up and Use the Kulea Marketing Automation Integration

A Step-by-Step Guide to Connecting and Leveraging Kulea for Smarter Marketing Campaigns

What is Kulea?

Kulea is an email marketing and automation platform that integrates with Firefish to help recruiters send personalised email sequences, manage campaigns, and track engagement—all while staying GDPR compliant.

This integration means you can run sophisticated marketing workflows from Kulea, while Firefish keeps your subscription preferences and contact data in sync.

Available Features

The Firefish + Kulea integration supports:

• Daily sync of subscribed records
  Candidates and contacts opted in to Email Marketing in Firefish are automatically synced to Kulea every 24 hours.
• Two-way unsubscribe syncing
  Unsubscribing from either Firefish or Kulea updates the status on both systems within two hours of the unsubscribe taking place.
• Marketing activity notes in Firefish
  Every 24 hours, Kulea posts a summary note on the Firefish record showing:
  • Email opens
  • Link clicks
  • Form submissions
  • Unsubscribes

• Fields included in the integration
  
  The following fields from candidate and contact records are included to power segmentation and personalisation.

Additional fields can be added by Kulea upon request.

How to Enable

Once you have signed up with Kulea, they will ask you to enable the integration inside Firefish and provide them with the ID and Secret.

1. Navigate to Integrations>Automation
2. Enable Kulea.ma
3. Once enabled you will be able to access the ID and Seceret: