Turning Old Companies into New Opportunities

Many agencies are sitting on valuable business development opportunities already hidden within their company records. In this session, learn how to use Firefish Company Search, Last Action Date, Get Contacts, Enrich, Sequences, and the Chrome Extension to identify dormant companies, refresh contact data, and build a repeatable outreach process.

You’ll discover practical ways to re-engage previous clients, clean up outdated records, automate follow-up, and turn existing database activity into warmer revenue opportunities.

Watch the full video below, and explore the related guides to help you take action straight away.

Using Company Search in Firefish to Find Client Records
Use Company Search and Advanced Search filters to identify companies already in your database. Filtering by Last Action Date, Company Status, location, sector, or discipline helps you build a manageable list of dormant clients and previous relationships to review.

Enriching Contacts with Firefish Enrich
Firefish Enrich helps verify and update contact details before outreach begins. Use it to refresh email addresses, mobile numbers, direct dials, and job titles so your team can focus on speaking to the right people with more confidence.

Create and Configure Email Sequences (Coming Soon)
Contact Email Sequences allow you to automate repeatable client and hiring manager follow-up. Build multi-stage email journeys using templates from the Activity Library, then enrol contacts manually or from Contact Search to keep reactivation outreach consistent across the team.

Chrome Extension
If a company has no useful contacts recorded, the Chrome Extension can help create new Contact records from browser-based sourcing activity and enrich them at the point of creation. This supports cleaner data capture and helps grow the CRM as part of your BD workflow.