Top Tips for Using Email Templates in Firefish
Make your email communication seamless and professional with Firefish email templates. Save time, ensure consistency, and align your brand voice with these essential tips.
Utilising email templates in Firefish helps you communicate consistently, save time, and maintain a professional brand voice across your recruitment team. This article shares practical tips on how to structure, write, and manage your templates so they remain clear, effective, and easy to personalise at scale.
Overview
Firefish email templates are pre-built messages linked to specific recruitment actions — from setting up a registration meeting to placing your top candidates. Every key action in Firefish has a corresponding email template, so your team always has a starting point for professional, consistent communication.
The email templates allow you to create consistent communication with all your candidates and contacts, ensuring they receive the best experience when in contact with your business.
Editing email templates should help you save time crafting communications each time you need to get in touch with a hiring manager or ask a candidate for more details. By having email templates set up in your Firefish system you can ensure your team are following your processes and sending out quality communications.
📝Note: you can see a complete list of email templates and associated actions in this article!
Brand Voice
Consistency is key when it comes to communicating with candidates and clients. Your email templates should reflect your brand’s tone of voice, ensuring professionalism and engagement across all interactions.
To define your brand voice:
- Consider your industry and audience. A formal tone suits corporate sectors like law and banking, whereas a more casual style may work for creative industries.
- Align your emails with other brand communications, such as social media and marketing content.
- Ensure recruiters follow a uniform communication style, reinforcing brand identity with every message.
How Should I Write My Templates
Each template serves a specific purpose. To maximise effectiveness:
- Keep it clear and concise – provide only the necessary details.
- Use merge fields – personalise emails with recipient-specific details (such as name, job title, or company) while saving time.
- Maintain a structured format – ensure all key information is easy to read and understand.
Regularly reviewing and updating your templates ensures they stay relevant, professional, and aligned with your brand. As a best practice, schedule a review every three to six months, or whenever your team's processes or branding guidelines change.
Bulk Emails (Mailshots)
Firefish enables bulk email functionality through tools like Bulk Emails, Advert Mailshots, and Job Alerts. Since these emails reach a large audience, they must be engaging and informative.
We recommend setting up templates for:
- Latest blog posts
- Featured vacancies.
- Industry news and insights
- Company updates
- Offers and services.
- Whitepapers and research
For job alerts and mailshots, ensure:
- Job details are comprehensive and compelling.
- Emails are well-structured and visually appealing.
- You personalise the content for your intended audience.
By following these best practices, you'll create impactful bulk emails that engage recipients, drive responses, and reinforce your brand’s credibility. For more detail on sending bulk emails, visit the Bulk Emails guide.