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      Top Tips for Sending SMS to Candidates

      Here are our top tips for sending SMS messages to your candidates through your Firefish CRM.

      With over 70% higher open rates than emails, SMS is a great way to reach out to candidates quickly and drive candidate engagement. Here are some of our top tips for sending SMS messages to your candidates via Firefish.

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      Getting Candidates to Opt-in for SMS Marketing

      Ensuring your candidates are opted into SMS marketing is key as this will allow you to send SMS messages to your candidates, not only from their candidate record, but also from Searches, Talent Pools and throughout the Job Workflow (except the Placement tab). Here is a guide on how to send SMS in bulk.

      You can ensure that your Registration and Application forms are correctly set up to include Message Marketing via the Candidate Registration Form.

      For candidates already on the system that are not yet opted into Message marketing, it’s beneficial to explain the benefits of opting in so they can be kept up to date with your latest jobs via SMS, and encourage them to update their Subscriptions Tab within their candidate profile.

      Ensure Sour Set-Up is Correct

      Before getting started, it’s important to make sure that your set-up is correct for Response Alerts to trigger an email alert when someone replies to an SMS, and also configure your Delivery attempts to prevent multiple credits being used for numbers that are not receiving your SMS.

      These settings are located in Settings (cog) > Integrations > Message. For more information on how to configure your SMS settings, check out this article here.

      SMS Content

      Just like a normal text message, the character limit for 1 credit is 160 standard characters, so it’s best to keep your messages short and concise to prevent multiple credits from being used per SMS. There is a tracker under the body of the SMS which tells you how many characters you have used, and in turn, how many credits this SMS will use.

      If you are sending SMS messages to your candidates to make them aware of your latest new vacancies it is recommended to include the following information:

      • Job Title

      • Location

      • Salary /

      •  Pay Rate

      • Hours

      • Company name

      • How they should get in touch

      MessageText


      Looking to add SMS functionality?
      Check out our SMS packages here 📱