Business Development Best Practice

Ready to elevate your business development game? Here are our top tips to maximise your strategy using Firefish, focusing on key areas like coding your data, creating hit lists, and leveraging email marketing.

Code Your Data Like a Pro

Accurate data coding is essential for unlocking the full potential of Firefish's business development tools. The more detailed your information, the easier it is to refine searches when sending CVs on spec and creating saved searches. This ensures you have the best chance of winning new business and making meaningful connections. 

Hiring Preferences Matter

By coding your hiring preferences, you can instantly identify candidates that align with your contacts’ needs using the potential matches tab. This not only streamlines the process of sending speculative CVs but also enhances the effectiveness of your marketing emails to prospective clients. Remember, for a candidate to appear in a contact's potential matches list, their preferences must be accurately filled out, ensuring they’re presented to the right opportunities.

Utilise Tags for Targeted Outreach

Tags are your secret weapon for effective business development! By tagging your contacts, you can easily identify those you want to target, whether they’re warm leads, cold prospects, competitors, or potential clients. This allows for quick and efficient outreach, helping you stay organized and focused on your goals.

Create Hit Lists for Effortless Follow-Up

Hit lists are fantastic for saving your search criteria, allowing you to quickly reach out to the same prospect clients without re-entering the details every time. You can create as many saved searches as you like, making it easy to tailor your marketing strategy to specific industries. Plus, having lists of hot prospects helps you zero in on businesses that are more likely to convert into success. Want to learn how to create a saved search? Check out our guide here.

Master Email Marketing

Email marketing in Firefish is designed for simplicity and effectiveness—an indispensable tool for generating business leads. For additional tips on making the most of your email marketing campaigns, don’t miss our blog post on the subject!

Impress with Speculative CVs

What better way to win over potential clients than by showcasing your top-tier candidates? Sending CVs speculatively to contacts is a breeze with Firefish, allowing you to send multiple candidates with just a click. Just remember to use the formatted CV tool to ensure each CV looks professional and is easy to read—first impressions matter!

Click here to find out how and where you can send CV’s from Firefish.

Why It’s Important

Implementing these best practices not only streamlines your business development efforts but also enhances your brand’s reputation. When you present organized, tailored information to clients, you demonstrate professionalism and efficiency, making it more likely they’ll choose to work with you. Ultimately, these strategies help build stronger relationships and drive greater success for your business.