Marketing Adverts to Candidates

To ensure you gain maximum reach with your job adverts, you can send Mailshots and post to Job Boards directly from within Firefish. Here's how to do it - check our video tour or use the menu below to jump to a section!

• Creating Mailshots

• Posting to Job Boards

• Customising your Job Alerts

• Using the Prospects tab

Creating Mailshots

Professional and Enterprise users can send Mailshots to candidates. This could be to your own or to your colleagues’ Talent Pools (select Mine or All to choose the correct list), a saved Search, a specific Candidate, or to all the candidates in the Potential Match or Considering List for the associated job:

Candidates who have already received details of the advert in a job alert will not receive duplicate emails from a Mailshot, so rest assured you won't be spamming anyone!

Similarly, if you have enabled the Exclude Non-Compliant Candidates setting in People Configuration, then candidates who haven't agreed to your Candidate Agreement won't receive emails.

Candidates who are opted in to receive  Email Marketing can be contacted about relevant opportunities, and will receive Mailshot messages.

Next, just enter the details for your email - making sure not to delete the EmailCampaignAdvertInsert link as this is what lets the candidate click through to view the advert.

Use Preview to ensure your message looks as you'd like it, and then hit Send:

You can update the template for the email and insert by using the Email Template settings. 

Using The Job Board Multiposter

On the Reach screen, there is the option to use our Job Board Multiposter.

This allows you to post out to over 30 job boards straight from your Firefish system. You can post out to major jobs boards like CV Library and Total Jobs, as well as some more industry specific job boards.

The Job Boards integrated into your Firefish will display on the Reach Tab and you can choose the Job Board you would like to post to.

Once selected, you'll have the option to add further details to your advert relevant to the Job Board such as salary, location or posting details such as this example from Reed:

To find out the Job Boards we integrate with and how to set this up, check out our Job Board Multiposting section.

Customising Your Job Alerts

Superusers have the ability to brand and customise your job alert emails by adding in your logo, text encouraging a candidate to apply, and/or images.

To do this, go to Settings > Candidate Portal > Job Alerts.

The General Layout section will allow you to input the company logo as well as any branding colours or fonts which should be used in the email. You can follow our email template editing guide for assistance here. 

Make sure you keep the AdvertDetails mergefield as this is the section which will populate all of the information about the adverts. 

In the Advert Details tab you can add content to the alert by selecting the required fields from the mergefield drop down. Remember to click Save when you're done!

The Preview tab allows you to view the advert layout and content before being sent to candidates.

In order to test what your email looks like in a candidate's inbox, just enter your email address and press Send Test at the bottom of the preview screen.

Using The Prospects Tab

Professional and Enterprise users are able to track click-through and open rates of job alerts to the target list of candidates in the Prospects tab. This lets you see if the advert was sent via a Job Alert or Mailshot and the marketing outcome.

There are several outcomes that may occur:

• 4 green fish = candidate has clicked "Apply" but has not completed an application

  Note: This does not indicate that they have completed an application; candidates that do complete an application will also be listed on the Applications Tab

• 3 orange fish = clicked through from email

• 2 blue fish = read

• 1 red fish = sent

• 1 light grey fish = pending

• 1 dark grey fish = unsubscribed

• 1 black fish = failed

This allows you to understand the motives of candidates on your database. For example, if Candidate A hadn't opened emails for two years and suddenly started opening them again, it suggests that they may be ready for a move - a good time for you to get in touch!

If there's a candidate you're particularly interested in, you can also search for them in this tab to see what they've done with the job alert!